Your answers decide if AI cites you.
We audit the FAQ, help, and policy pages that ChatGPT, Perplexity, and Google AI read — and write the fixes you paste in.
$0.00 due today. No card required.
See a full scorecard + paid audit preview
Explore the exact output the paid FAQ audit delivers — scores, rewrites, and fixes.
The Problem
The cost of bad answers
If you sell online, answer customer questions, or run a help center — this is costing you real money.
53%
of online shoppers abandon when they can’t find a quick answer.
Forrester
86%
of self-service attempts fail — the content isn’t good enough.
Gartner, 2024
0
pages without FAQ schema appeared in Google AI Overviews.
Search Engine Land, 2025
Not another SEO checker.
SEO tools check keywords. WhatTheFAQ checks if your FAQ, help docs, and policy pages actually help customers buy.
Find the missing answers
We crawl your site to find the questions your customers are asking, but you aren't answering.
See live demo →Fix vague responses
We identify answers that are too vague to earn trust, and rewrite them to be specific and helpful.
See live demo →How It Works
Three steps. Five minutes.
Free Preview
Enter your store or product URL. Get your score band, top issues, and an industry benchmark in 30 seconds. No email, no sign-up.
AI Scorecard
4 AI agents analyze your site across 7 dimensions. Exact score, category breakdown, and prioritized fixes. About 2 minutes.
Q: How long does shipping take?
A: Standard 3-5 days. Free over $75.
Deep AI Audit
5 agents crawl 3x more pages. Per-question rewrites, missing FAQ map, 8-12 paste-ready answers, and technical fixes. A content strategist charges $500+. This does it in 5 minutes.
Before
“Shipping varies by location and product availability.”
Vague. Loses the sale.
After
“Standard shipping: 3–5 days. Free over $75. Express: $12.99.”
Specific. Builds trust.
Not useful? Full refund, no questions asked.
$0.00 due today. No card required.
FAQ
Questions
What if my site doesn’t have an FAQ page?
That’s one of the most common findings — and a clear signal you’re losing conversions. The audit identifies exactly which questions your customers are asking but can’t find answers to, and the paid version writes the FAQ for you — paste-ready, matched to your site’s tone.
How is this different from an SEO audit?
SEO tools check keywords and backlinks. WhatTheFAQ checks whether your answers are good enough to earn trust, reduce support load, and get extracted by AI search. Different lens, different results.
Is the $49 audit worth it?
It includes rewrite guidance, a gap map, and 8–12 paste-ready FAQ answers. A copywriter quotes $500+ for the same work. If the free scorecard surfaces real issues, the audit turns them into a same-day fix.
How long does it take?
Free preview: 30 seconds. Scorecard: under 2 minutes. Full audit: about 5 minutes. You get an email when it’s ready.
Can I see a sample first?
Yes. The sample report shows the exact output the paid audit delivers.
Is this useful for sites that aren’t e-commerce or SaaS?
WhatTheFAQ is built for businesses where unanswered questions cost real money — online stores, SaaS products, service businesses, and agencies. If your site doesn’t have customers asking ‘how much?’ or ‘what’s the return policy?’, this probably isn’t the right tool. That said, any business with a public FAQ or help center will get value from the audit.
Every day without good answers is a day you lose customers.
$0.00 due today. No card required.